Real estate agent recruiting isn’t what it used to be — and both brokerages and agents are feeling the shift. Today, real estate brokerages are focused on building high-performing, growth-driven teams, not just filling seats. At the same time, agents are more selective than ever about where they choose to build their careers. So, what actually brings the right agents and the right brokerages together? We’re diving into that question (and more!) in our May webinar.
Open House Webinar Series: Conversations in Real Estate What Makes Agents Say Yes (or No) to Your Brokerage May 28th at 2 PM ET
In this session, we’ll take a candid, behind-the-scenes look at how agent recruiting really works today, from both the broker and agent perspective.
What We’ll Cover
Whether you’re focused on growing a brokerage or team or you’re an agent planning your next move, you’ll leave this webinar with practical, actionable insights you can use right away.
We’ll explore:
What’s changed in real estate recruiting — and why it matters
What agents are really looking for in a brokerage
Why agents say yes (or no) to a brokerage
How to build a stronger, more sustainable recruiting pipeline
How education supports recruiting, onboarding, and retention
Plus, get ready to ask all your questions during our live Q&A.
Meet Our Experts
Host: Simona Daneshfar, The CE Shop National Strategic Sales Manager
Simona Daneshfar, MBA, is the National Strategic Sales Manager at The CE Shop, where she leads strategic growth initiatives and national partnerships across the real estate, mortgage, appraisal, and home inspection education industries. Known for her energetic leadership style and passion for people development, Simona has built a reputation for driving sales performance while creating meaningful educational opportunities nationwide.
Originally from Sydney, Australia, Simona earned her real estate license at 17 and quickly advanced in one of the world’s most competitive property markets. Throughout her career, she has led large-scale sales and property management teams, managed multimillion-dollar portfolios, and built high-performing cultures focused on training, mentorship, and customer experience. Her leadership has earned industry recognition, including being named a HousingWire 2025 Rising Star and a 2025 President’s Club winner.
With two bachelor’s degrees and an MBA in management, Simona is deeply passionate about lifelong learning, leadership development, and helping others unlock growth and opportunity through education.
Panelist: Keith Robinson, President, Strategy at NextHome, Inc.
Keith Robinson is President, Strategy at NextHome, Inc., where he drives national growth through strategic partnerships and results-focused business strategies. With more than 27 years of experience across real estate operations, sales, recruiting, training, and marketing, Keith brings a well-rounded perspective on building high-performing teams and scalable brokerage models.
He is known as a dynamic leader in real estate strategy and branding, and co-hosts the Real Estate Insiders Unfiltered podcast, a platform that has helped elevate the NextHome brand and attract agents nationwide. His previous roles include leadership positions at Better Homes & Gardens Mason-McDuffie and Prosper Marketing, as well as experience with SmartZip, North Point Real Estate Investment Services, and Keller Williams. Born and raised in Oakland, California, Keith holds a BA in business administration from Missouri Southern. His proudest role is being the father (and stepfather) to his daughters and spending time with his family.
Panelist: Lori Muller, Fathom Realty President
Lori Muller is a transformational leader in real estate known for her focus on people, process, and purpose. With more than 30 years of experience spanning sales, brokerage ownership, and executive leadership, she has built a career centered on helping individuals and organizations grow through strong systems and intentional leadership. Lori began her career in door-to-door sales across the U.S., Guam, and Puerto Rico, where she developed the resilience, discipline, and deep understanding of human behavior that continue to shape her leadership style. She later rose to lead national real estate operations, driving strategic growth while developing training programs, recruiting strategies, and mentorship initiatives for brokers and agents. A passionate advocate for leadership development, Lori is a John Maxwell Certified Coach and has held multiple leadership roles within the Women’s Council of REALTORS®. As President of Fathom Realty, she focuses on scaling growth through technology, systems, and agent support.
Who Should Attend?
This webinar is built for both sides of the recruiting conversation.
For Brokers, Team Leaders, and Brokerage Decision-Makers:
Learn how to strengthen your recruiting strategy, stand out in a competitive market, and build a pipeline of agents who are aligned and set up to succeed.
For Agents (or Soon-to-Be Agents):
Get an insider look at how brokerages think — so you can better evaluate your options, ask the right questions, and position yourself for long-term success.
Why This Conversation Matters Now
As the real estate landscape continues to evolve, recruiting strategies are evolving with it.
Agents are looking for more than a place to hang their licenses. They’re seeking support, growth opportunities, culture, and a brokerage that aligns with their goals.
At the same time, brokerages are looking for agents who are committed, coachable, and ready to build a productive, sustainable business.
Understanding where these priorities intersect is key to building stronger teams — and stronger careers.
Attend Live and Be a Part of the Conversation!
Whether you’re building your real estate team or building your future in real estate, this webinar is for you! Hear firsthand how brokerages and agents think and walk away with practical advice you can use to grow your team or career.
